Peripheral View Media’s SIDE-EYE BLOG About Storytelling
We share stories and ideas about storytelling and the many ways to tell a story from unique perspectives.
How Storytelling Differs from Traditional Advertising
Traditional marketing has been losing its foothold for awhile now. Storytelling has replaced traditional advertising due to its ability to engage audiences and win customers. Isn’t it time you used storytelling to make an impact in your marketing?
Genius and Creativity
A NASA study reveals 4-year-olds as creative geniuses in a powerful testament to the innate creativity within all of us. It underscores the imperative of nurturing creativity in young minds and reevaluating our educational systems to prioritize imaginative thinking and artistic expression. By recognizing the significance of the arts, storytelling, and creative exploration, we can foster a generation of innovators, problem solvers, and empathetic individuals capable of shaping a brighter future.
A Timeless Tradition
Storytelling is an intrinsic part of human culture and has been an essential means of communication since the dawn of humanity. From ancient civilizations to tribal communities, the art of long storytelling has played a vital role in preserving history, passing down cultural traditions, and entertaining generations. Let’s explore the rich tapestry of ancient and tribal storytelling traditions, exploring their significance and their enduring legacy.
Preserving Legacies
Legacy documentaries and family history projects are invaluable additions to any family. They preserve and celebrate the stories, experiences, and values that define our lineage, fostering a sense of pride and belonging. By embarking on these projects together, families strengthen their bonds, reflect on their own lives, and leave a lasting legacy for future generations to cherish. As a production company, we are honored to be part of this journey, helping families weave their narratives into captivating stories that will endure the test of time.
Experts and Anybodies
The intersection of "expert culture" and the accessibility of amateur photography, videography, and design has transformed how businesses approach visual content. While it can provide cost-effective options, authentic engagement, and diverse perspectives, it also poses challenges related to quality, consistency, and maintaining brand value. To navigate this landscape effectively, work with someone in-house or outsource the work to an agency that embraces your unique brand guidelines and develops and produces strategic content curation.
The Power of Collaboration
The collaboration between a production house and a creative agency is a winning formula for clients seeking exceptional content. Clients can access a powerful combination of talent, expertise, and resources by harnessing the creative agency's vision and the production house's technical and storytelling prowess.
Using Creativity To Give Your Writing Flare
Using descriptive words in your writing adds a captivating flair that engages readers and brings your content to life. By carefully selecting vibrant adjectives and adverbs, you can paint a vivid picture in the reader's mind, evoking emotion and creating a sensory experience.
The Power of Storytelling: Unleashing the Magic to Attract New Customers
Every brand has stories. What stories are you telling to engage your audience and attract new customers?
Storytelling Structure is Nonsense
Storytelling. It’s a part of our cellular makeup—as if the need to hear and express stories were part of our DNA. Join Salman Rushdie as he inspires us to tell our stories, to make them vivid, and, most of all, to finish them.
Animation Videos Captivate and Engage Audiences
Animation videos offer a unique and powerful medium for brand marketing. Their inherent creativity, simplification of complex concepts, and high engagement levels make them an excellent choice for brands looking to stand out.
Threads—A New Era of Social Media Connectivity
My favorite thing about this new social platform is all the commentary about the logo. From a Tamil letter, or @ symbol to an ear, Threads’ grandparent company, Meta, has given us all something to talk about.
TAKING FLIGHT by Merging Two Things You Love
Some people were born to fly. Check out this goodness from the talented videographer and paraglider, Jean-Baptiste Chandelier.