TAKING FLIGHT by Merging Two Things You Love

Jean-Baptiste Chandelier is one of my favorite artists to follow. He lives life on the edge—literally and creatively—as an acrobatic paraglider and video producer. He produces videos that showcase much of his time in the air and commercial ads for top brands.

One of my favorite Baptiste Chandelier videos, and many people’s favorite video since it has received 37 million views on YouTube, is WEIGHTLESS, featuring the sexy Swedish sisters duo of Johanna and Klara Söderberg, FIRST AID KIT with their hit, MY SILVER LINING. My little brother turned me on to their music a few years ago. I was thrilled to hear them accompany Baptiste Chandelier’s Weightless video.

Check it out. And start to ask yourself where you can merge things you love to give you or your brand story wings.

I’m around if you want to hop on a 20-minute Zoom and chat about what stories you could be telling. Until then, enjoy the goodness below.

—Jenée